Resume

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Experience

1Point21 Interactive
Search Specialist
March 2018 – Present

  • Develop SEO campaigns for 12+ websites targeting highly competitive industries and keywords
  • Perform SEO audits to identify growth opportunities and weaknesses
  • Generate and outreach newsworthy articles to build high authority links
  • Monitor and optimize site structure and mobile-loading speed
  • Optimized on-page features including internal linking, descriptions, content
  • Conduct competitor research on a monthly basis
  • Stay up-to-date with SEO news by reading weekly articles
  • Organize team lunches & potlucks to encourage bonding & increase morale

SOCi, INC
Marketing Coordinator
April 2017 – November 2017

  • Chaired & created content for 5 social channels which resulted in 3,403 new fans in 3 months
  • Authored 700+ word blogs on social media strategy or news, equating to 30 new blogs
  • Researched & crafted content for 5 resources on social tactics for franchises,
    brands, & SMB agencies
  • Collaborated with our graphic designer & events team on over 5 presentation decks
  • Brainstormed & executed webinars that had 400+ attendees

Content Specialist & Blog Editor
April 2016 – April 2017

  • Ordered and edited 216 blog posts for 104 clients that each contained 300+ words
    on a monthly basis
  • Added SEO elements in each blog post to help customers rank higher on Google for specified keywords
  • Developed creative blog topics for writers that would attract and engage the target audience

Social Media Manager
August 2015 – April 2016

  • Created social content for 70+ clients, including Dayrise Residential & the San Diego Union-Tribune Community
  • Boosted Facebook posts & ran local awareness ads for clients to increase post reach and brand awareness
  • Conducted A/B testing on copy and imagery on Facebook to see what would yield
    the highest return at the lowest cost

UCSD Office of Undergraduate Admissions
Creative Services Marketing Assistant
September 2014 – August 2015

  • Constructed & implemented a new multichannel social media campaign to attract
    new applicants
  • Interviewed current University students and featured them in the 2015 Triton Day video and brochure

Skills

Personal Skills

  • Strong communication & interpersonal skills
  • Team-oriented leader
  • Experienced in project
    and event planning
  • Analytical and detail-oriented characteristic

Professional Skills

  • Google Analytics
  • Google Search Console
  • WordPress
  • Facebook Business Manager
  • Facebook Ads Manager
  • Screaming Frog
  • Ahrefs
  • SEM Rush
  • Pardot
  • WriterAccess
  • RentCafe
  • Sprout Social
  • SOCi
  • Photoshop

Education

University of California, San Diego
Bachelor of Arts, Economics
Cum Laude
June 2015