Resume
View a PDF version of my resume here.

Meta

Content Designer (Facebook app)
June 2021 - Present

• Facebook Community Builders

Intuit

Product Content Designer
February 2020 – May 2021

• Drive content & UX strategy for the Mint redesign, focusing on onboarding, monetization, and goals
• Outline and conduct ongoing customer research to shape and improve Mint's voice and tone
• Partner with product designers, product managers, and engineers to create fluid experiences
• Wrote and led content approach for the updated Mint homepage and other high traffic webpages
• Crafted emails & push notifications for the Turbo Cash Account to inspire & drive users to the app
• Presented Intuit's Design for Delight principles at the first San Diego Design Week

Wonderist Agency

SEO Specialist
March 2019 – February 2020

• Built and managed SEO campaigns for over 80+ dental practices
• Spoke to clients on a monthly basis to explain and review campaign progress
• Helped build out new SEO processes for keyword research and backlink building
• Researched long-tail queries and ideated monthly content pieces to increase organic traffic
• Created an internal company newsletter to create community and camaraderie
• Worked on a committee of 3 to plan monthly culture events

1Point21 Interactive

Search Specialist
March 2018 – March 2019

• Developed SEO campaigns for 12+ websites targeting highly competitive industries and keywords
• Performed SEO audits to identify growth opportunities and weaknesses
• Generated and outreached newsworthy articles to build high authority links
• Monitored and optimized site structure and mobile-loading speed
• Optimized on-page features including internal linking, descriptions, content
• Conducted competitor research on a monthly basis
• Stayed up-to-date with SEO news by reading weekly articles
• Organized team lunches & potlucks to encourage bonding & increase morale

SOCi, Inc.

Marketing Coordinator
April 2017 – November 2017

• Chaired & created content for 5 social channels which resulted in 3,403 new fans in 3 months
• Authored 700+ word blogs on social media strategy or news, equating to 30 new blogs
• Researched & crafted content for 5 resources on social tactics for franchises, brands, & SMB agencies
• Collaborated with our graphic designer & events team on over 5 presentation decks
• Brainstormed & executed webinars that had 400+ attendees

Content Specialist & Blog Editor
April 2016 – April 2017

• Ordered and edited 216 blog posts for 104 clients that each contained 300+ words on a monthly basis
• Added SEO elements in each blog post to help customers rank higher on Google for specified keywords
• Developed creative blog topics for writers that would attract and engage the target audience

Social Media Manager
August 2015 – April 2016

• Created social content for 70+ clients, including Dayrise Residential & the San Diego Union-Tribune Community
• Boosted Facebook posts & ran local awareness ads for clients to increase post reach and brand awareness
• Conducted A/B testing on copy and imagery on Facebook to see what would yield the highest return at the lowest cost

UCSD Office of Undergraduate Admissions

Creative Services Marketing Assistant
September 2014 – August 2015

• Constructed & implemented a new multichannel social media campaign to attract
new applicants
• Interviewed current University students and featured them in the 2015 Triton Day video and brochure

Education

University of California, San Diego

Bachelor of Arts, Economics, June 2015
Cum Laude
Let's collaborate.
Whether you're looking to create a seamless in-app experience or need marketing collateral, I can help.